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Why Bemakers?
Direct Beverage Distribution – the new standard in the beverage industry
Looking to expand your beverage brand across Europe—with full control and confidence?
Welcome to Bemakers—your partner and all-in-one platform for compliant, scalable, reliable – and direct – beverage distribution and growth.
CRoss-border beverage sales, simplified
We help alcoholic and non-alcoholic beverage brands sell across European borders—without you having to set up local entities or handle VAT, excise duties, deposits, packaging compliance, customs, warehousing, carrier coordination, customer support, or payment reminders.
All the above – and more – we solve with and for you. One partner, one core operational infrastructure, access to multiple channel/ market/ customer, selling compliantly and delivering a coherent on brand (your brand) customer experience.
We handle the whole operational side of selling a bottle to a customer, and localize the experience—so you can focus on your product, sales, building relations to your customers and branding.
With Bemakers, you go from “Can we sell here?” to “We’re live in 10 countries!”—all through one streamlined platform.
While you stay in the spotlight, we handle the infrastructure—quietly powering your brand’s growth behind the scenes.
What is direct beverage distribution?
Direct beverage distribution with Bemakers means you can sell into new markets, to restaurants, bars, hotels, retail, private consumers and distributors in different markets via one platform. Your customers, your pricing, your product experience—delivered through one unified platform.
With direct beverage distribution, you stay in charge of how your brand shows up—whether you’re selling to retailers, bars, or end-consumers.
Bemakers handles the regulated backend: everything from tax compliance and customs to warehousing, shipping, and customer support.
Legally, we act as the importer and seller at the point of sale when there is an order—so you don’t have to set up local entities or navigate country-by-country rules.
But strategically, you remain the commercial owner—while we power your expansion behind the scenes.
Let us explain: Bemakers does not buy the products upfront, but instead the products are held in commission in one of our tax or customs warehouses. You as a beverage brand own the products until they are sold to your customers. This way you control the price, always.
Discover our Market Access Module
What Is a Beverage Distributor?
Put very simply, the traditional beverage distribution is indirect distribution, as it involves many parties on the way between you and your customer. What Bemakers does is that we remove the middlemen, and that’s why our model is called direct beverage distribution.
Traditional Distribution and Bemakers: Different Roles, Shared Goals
Traditional beverage distributors are valuable partners—resellers who bring in-market expertise, regulatory know-how, and sales execution. They typically purchase your product, take ownership of the inventory, and resell it under their own terms. In that setup, the distributor owns the customer relationship—and often controls pricing, promotions, and positioning. They also own all the data about who is buying your product.
Brands who want to see success through the indirect model will need to prioritize and invest in their distributor relationships: training teams, aligning on go-to-market strategy, and building local traction.
At Bemakers, we offer a complementary path: a direct distribution model where you retain ownership—of the product, the pricing, the customer, and the brand.
With Bemakers, the brand stays in the lead. You own the outcome of your efforts. And importantly—it’s not either-or. Many of our partners successfully combine traditional distributors with our platform to expand reach while maintaining direct control where it matters most.
We're introducing a new way to sell alcohol across borders.
Traditional vs. Direct Beverage Distributors
tHE BEMAKERS PLATFORM
One login. One platform. Europe at your fingertips.Customers within reach.
The Bemakers Platform is your central hub formanaging distribution of beverages—across channels and markets.
See where we operate: Our Markets
"We believe Bemakers are the ideal fit for our business model, with their excellent infrastructure and capable team to execute our vision."
— Kunal Madan
Senior Vice President of International Business
Radico Khaitan
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What’s a Rich Text element?
What’s a Rich Text element?The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.Static and dynamic content editing
Static and dynamic content editingA rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!How to customize formatting for each rich text
How to customize formatting for each rich textHeadings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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Who can you sell to via bemakers?
Bars, restaurants, and retailers (B2B) - both on-trade and off-trade
Distributors across the EU and internationally – Read more
End consumers (D2C) via your own shop - Learn how
Monopolies & national listings - Explore Access to Monopolies
Amazon (DE) - with FBA setup and listing support
Built for Global Beverage Brands
Whether you're a non-EU brand entering Europe for the first time—or an EU-based producer/ brand owner ready to scale across new markets—Bemakers helps you expand, sell, and stay compliant across borders.
For non-EU beverage brands, Bemakers serves as the turnkey solution for European entry and expansion—without setting up local companies or hiring compliance experts.
CHALLENGE: No legal entity in target market
We act as the importer and legal seller on your behalf
CHALLENGE: Complex compliance (excise, VAT, customs)
We manage all backend requirements and documentation- we stay up to date and ensure processes are adapted accordingly across markets We act as the importer and legal seller on your behalf
CHALLENGE: Market-by-market setup
Sell in multiple countries through a single platformWe act as the importer and legal seller on your behalf
CHALLENGE: Local product regulations & labeling
Get guidance and automation for compliant setupWe act as the importer and legal seller on your behalf
CHALLENGE: Logistics & fulfillment
Use our EU warehouse network and integrated carrier servicesGet guidance and automation for compliant setupWe act as the importer and legal seller on your behalf
Discover our solutions for expanding in Europe
REQUEST A DEMO
Bemakers is your distribution partner, handling cross-border compliance, logistics, and distribution, so you can focus on what you do best.
Ready to start your export journey and find out how we can support your growth?
Fill in the form and we’ll be in touch.