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All participating brands are encouraged to explore Bemakers’ direct distribution platform and support services to accelerate their entry into European markets
[Copenhagen] Bemakers, Europe’s leading direct-to-consumer beverage distribution platform, has been officially recommended by Spirits Selection by Concours Mondial de Bruxelles (CMB) as a valuable route to market for all brands participating in the competition. The recommendation reflects a shared vision to help spirit brands grow beyond recognition by supporting their expansion and brand-building efforts across Europe.
For over 25 years, Spirits Selection by CMB has been recognized globally for its impartial, rigorous evaluation of spirits from more than 50 countries. Only the top 30% of entries receive medals, and participation alone opens doors for global visibility and credibility. Yet, translating that recognition into market access and growth often presents challenges—particularly in entering European markets.
“Bemakers offers a distribution model the industry has been missing and waiting for,” says Ulric Nijs, Director of Spirits Selection by CMB. “I’ve spent decades on both the brand and trade side, and I know how difficult it can be for brands to expand internationally. What makes Bemakers unique is that they remove the traditional barriers while providing education, sparring, and continuous support. This is why we are encouraging all participating brands to explore the platform and what it offers.”
Rather than relying solely on traditional importer/distributor models—which can delay expansion or reduce brand control—Bemakers allows brand owners to distribute directly into key European markets, including Germany, Sweden, and Denmark, with more countries on the roadmap. The platform handles the complexities of logistics, taxation, and legal compliance, while giving brands full control over their pricing, positioning, and customer relationships.
In addition to simplifying market entry, Bemakers is committed to helping brands grow strategically. Their offering includes educational resources, expert sparring, and practical support to help producers make informed decisions and optimize their go-to-market strategy.
“Visibility, access, and readiness are just as important as recognition,” adds Ulric Nijs. “By recommending Bemakers, we’re not only helping participating brands get noticed—we’re giving them a direction to explore that keeps them in control of their growth and expansion.”
About Spirits Selection by CMB
Spirits Selection is organized by the Concours Mondial de Bruxelles and is widely regarded as a leading international competition for spirits. The competition travels to new locations annually and features a jury of over 140 experts from more than 40 countries. With a cap on awarded medals, Spirits Selection offers a prestigious benchmark that supports both brand building and market entry. It also serves as a guarantee of quality for consumers, helping them identify products that meet high standards of excellence.
www.spiritsselection.com
About Bemakers
Bemakers is the leading direct beverage distribution platform built for brands expanding and growing in Europe. By handling logistics, compliance, customs, and market access while giving producers full control, Bemakers makes it easier for brands to grow across borders without compromise. Today more than 200 brand partners are relying on Bemakers to enable their European route to market.
www.bemakers.com
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