[Copenhagen] Bemakers, the trusted distribution partner for ambitious beverage alcohol brands, is pleased to announce the appointment of Søren Krogh as Director of Global Brand Advisory. With over two decades of experience in the beverage industry, Søren will play a pivotal role in enhancing Bemakers' Trade segment, guiding brand partners in their European activation efforts and supporting the continued growth of the on-trade community.
Søren's extensive career spans 16 years in high-end bars and restaurants worldwide, followed by a successful decade in brand development across Europe. “Having navigated both the on-trade and brand sides, I’ve witnessed the transactional nature of these relationships. There’s a significant opportunity to foster deeper connections between brands and those who engage with their products daily—something Bemakers excels at,” Søren Krogh commented.
For Bemakers, attracting a seasoned professional like Søren underscores the company’s commitment to innovation and its mission to empower brand owners. Bemakers provides direct beverage distribution across borders, enabling brands to maintain control, directly connect with customers, and establish a new standard in distribution. “Søren was clear that his next move should be with a company dedicated to advancing the beverage industry and empowering those behind the brands and bars. Our shared vision made this partnership a natural fit, and I’m thrilled to welcome him to the team,” said Morten Stengaard, CEO & Co-founder of Bemakers.
In 2023, Bemakers launched Bemakers Trade, a service designed to connect brands with the European trade segment while offering a fresh approach to sourcing and collaboration. Søren will be instrumental in driving the evolution of this channel, leveraging his expertise and network to elevate Bemakers Trade’s offerings. “Søren’s deep industry knowledge will be invaluable as we continue to refine our Trade services, ensuring they resonate with and meet the needs of the market,” added Morten Stengaard.
About Bemakers
Bemakers is the trusted partner for ambitious alcohol brands seeking global expansion. The company simplifies distribution by automating complex excise duties, tax, customs, and shipping procedures, allowing clients to focus on crafting and marketing exceptional products. With a growing roster of over 150 alcohol brands, Bemakers is the preferred choice for international beverage distribution.
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