Industry News and Updates

Bemakers Expands Operations in Sweden to Support Systembolaget Listings

June 6, 2024

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[ Copenhagen ] Bemakers, the trusted partner for ambitious alcohol brands, is pleased to announce the opening of a dedicated warehouse in Sweden. This expansion enhances Bemakers' fulfillment infrastructure, particularly empowering brands to list and sell their products through Systembolaget, the Swedish alcohol monopoly.

Bemakers became a supplier to Systembolaget last year and has already helped numerous brand partners list their products in the Swedish market. "Sweden is a diverse market that appreciates both classic and innovative brands. For brands aiming to establish themselves in Sweden, listing with Systembolaget is essential," says Morten Stengaard, CEO & Co-founder of Bemakers.

Bemakers offers comprehensive support to brands, managing all administrative tasks related to listing and selling through Systembolaget. This allows brand owners to focus on market development, on-trade channel activation, and in-market brand-building activities. Managing multi-channel activations is a large undertaking by a brand, however, it is the recommended strategy for building brand, demand, and a sustainable position in a new market. That’s also why it becomes even more important for a brand owner to have a partner like Bemakers to support them with the operational infrastructure that enables them to sell and ship the products, once they have established the demand.

"Our new centrally located warehouse in Sweden enables us to offer faster and more competitive services to our brand partners, ensuring timely and well-conditioned product deliveries," Stengaard adds.

Bemakers' expanding fulfillment infrastructure includes in-market bonded excise warehouses across Denmark, Sweden, and Germany. "Continuously enhancing our operational setup is crucial to providing ongoing value to our brand partners and a top priority for the Bemakers team," Stengaard emphasizes.
About Systembolaget

Systembolaget is a non-profit, state-owned company with exclusive rights to retail alcoholic beverages in Sweden. Driven by public health considerations the monopoly controls all sales of beverages with an alcohol content higher than 3.5 per cent, making it an essential distribution channel for any alcohol brand aiming to penetrate the Swedish market. With its large scale, Systembolaget is one of the biggest buyers of alcohol in the world.

About Bemakers
Bemakers is the trusted partner for ambitious alcohol brands seeking global expansion. The company simplifies distribution by automating complex excise duties, tax, customs, and shipping procedures, allowing clients to focus on crafting and marketing exceptional products. With a growing roster of over 150 alcohol brands, Bemakers is the preferred choice for international beverage distribution.

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