Industry News and Updates

Cincoro Tequila Joins Forces with Bemakers to Expand its Direct-to-Consumer Reach in Europe

December 17, 2024

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[Copenhagen] — Bemakers, the innovative platform revolutionizing the spirits industry, proudly announces its partnership with CincoroTequila, an award-winning portfolio of luxury tequilas co-founded by five NBA legends including Michael Jordan, Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks , and Wyc Grousbeck and Emilia Fazzalari of the Boston Celtics.

Crafted from 100% Blue Weber agave sourced from Jalisco's highland and lowland regions, Cincoro Tequila is celebrated for its unparalleled smoothness, complexity, and depth. With a range of award-winning expressions — including Blanco, Reposado, Añejo, Gold, and Extra Añejo — Cincoro exemplifies craftsmanship and luxury in every bottle. The collaboration underscores a shared commitment to excellence and innovation. Through Bemakers' cutting-edge platform, Cincoro will expand its direct-to-consumer (D2C) presence across key European markets, including the Netherlands, Denmark, Germany, and Austria. With a centralized Danish warehouse, Bemakers will enable seamless access to Cincoro's full portfolio for retailers, hospitality partners, and consumers alike.

“Partnering with Cincoro Tequila represents a significant milestone for Bemakers,” said Nadia LaMond, Customer Success Manager at Bemakers. “Cincoro’s dedication to quality and storytelling aligns perfectly with our mission to empower spirits brands and create remarkable connections with consumers. Together, we’re redefining how luxury tequila is experienced in Europe.” This partnership highlights Bemakers’ growing influence in connecting premium spirits brands with both on-trade and off-trade partners while offering unparalleled D2C opportunities. With a focus on building brand equity and fostering consumer relationships, Bemakers is paving the way for Cincoro’s success in Europe’s discerning spirits market.

“We’re thrilled to be partnering with the Bemakers team,” said Quentin Job, Managing Director – International at Cincoro Tequila. “This collaboration has been incredibly productive and smooth. We chose the Bemakers team for their outstanding European e-commerce expertise and their technical proficiency in seamlessly integrating into our website, enabling consumers to purchase Cincoro with ease.” For more information about Cincoro Tequila, visit www.cincoro.com. Explore the partnership and purchase Cincoro’s products directly at cincoro.bemakers.shop/dk.



About Cincoro Premium Tequila
In July 2016, five friendly competitors met for dinner and bonded over their shared passion for tequila. After many more adventures together, this group of five founding partners setout with one mission: to create the finest tequila anyone has ever tasted. Cincoro Tequila is uniquely made with 100% Weber Blue agave from private farms in both the highland and lowland regions of Jalisco, Mexico. The agave is hand-selected and slow-cooked in a small batch process, distilling the highland and lowland tequilas separately, before blending them together to create the Cincoro signature taste profile. This is the heart of Cincoro: a naturally rich and delicious family of tequilas that are smooth on the palate with a complex, long finish.

Cincoro Tequila is a taste experience unlike any other, created to be sipped neat, but also to elevate cocktails. For more information about Cincoro, please visit www.Cincoro.com and @Cincoro. The Cincoro family portfolio offers five luxurious tequila expressions with SRP per 700 ml bottle starting at €85 for Blanco, €120 for Reposado, €150 for Añejo, €300 for Gold, and €1500 for Extra Añejo.

About Bemakers
Bemakers is the trusted partner for ambitious alcohol brands seeking global expansion. The company simplifies distribution by automating complex exciseduties, tax, customs, and shipping procedures, allowing clients to focus oncrafting and marketing exceptional products. With a growing roster of over 150alcohol brands, Bemakers is the preferred choice for international beverage distribution.

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