[Copenhagen] Radico Khaitan, a leading Indian distillery, have teamed up with Bemakers, the trusted partner for ambitious alcohol brands, to enhance their European distribution and direct-to-consumer (D2C) e-commerce business.
With a diverse portfolio spanning over 15 brands in Brandy, Rum, Whisky, Vodka, and Gin, Radico Khaitan is a prominent representative of the 'Made in India' distillery sector. Exporting to more than 85 countries, Radico Khaitan brings extensive experience in building brands and international distribution.
The decision to partner up with Bemakers is aimed at bolstering Radico Khaitan's European presence, both by supporting existing distributors and expanding their D2C e-commerce initiatives across Europe. Kunal Madan, Vice President of International Business at Radico Khaitan, emphasizes the compatibility of Bemakers' business model with their distributor and consumer-driven approach. Madan states, "We believe Bemakers are the ideal fit for our business model, with their excellent infrastructure and capable team to execute our vision."
For Bemakers the partnership with Radico supports the value of the Bemakers offering, empowering brand owners seeking to take charge of their European go-to-market efforts, “We are proud to see such a strong brand and experienced distillery like Radico Khaitan choosing Bemakers as their European consolidator, providing a gateway into the European market that can strengthen their existing European efforts. I also find that there is a great match between our two companies – Radico are ambitious, creative, and providing an alternative to an already established category, just like what we are doing here at Bemakers when it comes to direct beverage distribution”, says Morten R. Stengaard, CEO & Co-founder of Bemakers.
As the global whisky market flourishes, there's been a notable surge in the popularity of premium Indian single malts. Radico's Rampur brand, highlighted among the top 10 Indian single malt whisky brands earlier this year, aligns perfectly with this trend. Kunal Madan highlights the European market's receptiveness to 'new world' whiskies and craft gins, positioning the EU as a crucial market for Radico Khaitan's expansion efforts.
In the past year, an increasing number of brands have leveraged Bemakers as their gateway to Europe, utilizing a central partner to streamline direct distribution efforts across B2B, D2C and distributor sales. Radico Khaitan recognizes the advantages of a centralized European hub that provides a stable supply of quantity in Europe and leveraging Bemakers' network and software tools to achieve their goals. The collaboration between Radico Khaitan and Bemakers signifies a crucial advancement in solidifying Radico's foothold in the European market while also paving the way for expanded growth opportunities in the D2C e-commerce realm. This encompasses the activation of third-party listing channels like Amazon and securing monopoly listings in the Swedish Monopoly, all facilitated through Bemakers. Explore Radico’s products here.
About Radico Khaitan
Radico Khaitan Limited (RKL) is one of the oldest and the largest manufactures of Indian Made Foreign Liquor (IMFL) in India. With over 80 years of experience in spirits making, Radico Khaitan has evolved from being just a distiller of spirits for others to a leading IMFL company with a highly reputable brand portfolio. Product innovation continues to be at its core with all brand portfolio developments happening organically with in-house capabilities. The Company currently has three distilleries and a total capacity of over 321 million litres and operates 41 bottling units, spread across the country.
About Bemakers
Bemakers is the trusted partner for ambitious alcohol brands seeking global expansion. The company simplifies distribution by automating complex excise duties, tax, customs, and shipping procedures, allowing clients to focus on crafting and marketing exceptional products. With a growing roster of over 150 alcohol brands, Bemakers is the preferred choice for international beverage distribution.
Connect with us
For more insights and updates, follow our journey on LinkedIn.
Book a call
Interested in simplifying your distribution process?
Book a call with us today to learn how Bemakers can take your brand to new heights.