[Copenhagen] SLYRS, a leading German distillery renowned for its high-quality Bavarian whisky, have partnered up with Bemakers, the trusted partner for ambitious alcohol brands, to bolster SLYRS' European distribution and direct-to-consumer (D2C) e-commerce business.
Joining forces with Bemakers provides SLYRS with a dynamic platform to extend its reach and share the unique SLYRS experience with a global audience. "Our ambitions include increasing our international footprint, fostering relationships with new partners and customers, and showcasing the quality and craftsmanship of SLYRS products to a broader market," says Hans Kemenater, CEO and Master Distiller at SLYRS.
SLYRS is recognized as one of Germany's most prominent and respected distilleries, celebrated for its unwavering commitment to quality and tradition. While SLYRS has a robust presence in Germany and a growing international reputation, this partnership with Bemakers is a strategic move to further its global ambitions. Currently exporting to several countries, SLYRS seeks to significantly increase its international presence and become a well-recognized brand in the global whisky market. "We aim to leverage Bemakers' network to enhance our distribution capabilities and introduce our distinct Bavarian whisky to whisky enthusiasts worldwide", says Kemenater.
Bemakers welcomes SLYRS to the growing portfolio of brand partners that work with Bemakers as their direct beverage distribution partner, “SLYRS is a prime example of a brand that is truly benefit from the Bemakers offering”, says Morten Stengaard, CEO & Co-Founder. “They have built a strong brand in their home market and are now on a growth patch across borders, where they wish to maintain in close control of their brand, positioning, pricing and customer relations. This is exactly where the Bemakers offering kicks in”, says Morten Stengaard.
SLYRS is committed to adapting its strategy to meet the unique needs and preferences of each new market. This includes understanding local tastes and consumption habits and tailoring marketing approaches accordingly. Flexibility and a keen understanding of local cultures are key to SLYRS' international strategy, ensuring the brand can connect with and delight customers globally while maintaining core values and quality standards. According to Hans Kemenater, this is what Bemakers enables, “we can stay in control of our commercial activities and ensure we take our brand and products to market in a way that aligns with our overall strategy. And even more importantly, we can focus on the commercial operations of our business as we have Bemakers handling all operational, compliance and fulfillment related efforts”, says Kemenater.
About SLYRS
SLYRS is a leading German distillery dedicated to producing high-quality Bavarian whisky. With a commitment to quality, tradition, and innovation, SLYRS has established itself as a prominent name in the whisky industry, both in Germany and internationally. "SLYRS: It’s not a Scotch, it’s not a Bourbon, it’s a SLYRS."
About Bemakers
Bemakers is the trusted partner for ambitious alcohol brands seeking global expansion. The company simplifies distribution by automating complex excise duties, tax, customs, and shipping procedures, allowing clients to focus on crafting and marketing exceptional products. With a growing roster of over 150 alcohol brands, Bemakers is the preferred choice for international beverage distribution.
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