Industry News and Updates

The Duppy Share launches in Denmark with Bemakers — bringing the Spirit of the Caribbean to a new market

April 28, 2025

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[Copenhagen] The Duppy Share, the fast-growing B Corp-certified rum brand known for its bold blends and vibrant Caribbean storytelling, has officially entered the Danish market through a new partnership with beverage distribution platform Bemakers.


Founded on the legend of the Caribbean duppies — spirits said to swoop between distilleries and steal the best of the rum as it ages on old oak barrels — The Duppy Share sources exceptional rum from two of the most celebrated distilleries in the world: Jamaica’s Worthy Park Distillery and Barbados’ Foursquare. Its portfolio includes the award-winning Duppy Share Aged, the pineapple-forward Duppy Share Spiced, and the 100% Jamaican Duppy White, developed with cultural icon Kano.


The brand’s mission is to inspire people to escape the ordinary, share unforgettable moments, and celebrate the warmth, beauty, and energy of the Caribbean - all captured in a bottle. Now, with the support of Bemakers, The Duppy Share is bringing that mission to life in Denmark.


“We’re excited to start this partnership with Bemakers in Denmark. For many years Duppy Share have been exporting via traditional distribution partnerships. Bemakers offer an innovative business model that allows brands to be more targeted and aggressive when launching a new market, and have real control over their proposition and price strategy. Together we have the ambition of creating an alternative to scaling brands outside of home markets,” says Jack Orr-Ewing, CEO and Founder of The Duppy Share.


By joining the Bemakers platform, The Duppy Share gains access to a full-service launch infrastructure in Denmark including legal compliance, logistics, tax handling, and direct access to both on- and off-trade channels, and still in charge of its branding and margins.


“The Duppy Share represents the kind of brand we built Bemakers for: bold, world-class, and ready to grow on their own terms,” says Morten Stengaard, CEO and co-founder of Bemakers. “Jack and his team understand that scaling internationally doesn’t have to mean giving up control, and we’re excited to support them in launching into Denmark with full ownership of how they show up in the market. We believe the future belongs to brands who want to stay connected to their markets and their consumers and The Duppy Share is leading by example.”

This partnership marks another step forward in Bemakers’ mission to simplify and modernize international distribution for beverage brands, helping them reach new markets across Europe without traditional importers or distributors.


About The Duppy Share
The Duppy Share is a premium Caribbean rum brand based in London. Known for its storytelling, design, and award-winning rums, it blends bold 3-year-old Jamaican rum with smooth 5-year-old Barbadian rum for its flagship expression. It is also the creator of Duppy Share Spiced and Duppy White. The company is proudly B Corp Certified and committed to creating products that bring people together.


About Bemakers
Bemakers is a modern beverage distribution platform that enables ambitious brands to grow internationally — without traditional distributors. Based in Copenhagen, Bemakers provides a one-stop solution for compliance, logistics, and multichannel sales in Europe, allowing producers to maintain full control over their pricing, branding, and customer relationships.


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