Sustainability and beverage brands 2026

Sustainability is no longer just a brand story - it's shaping commercial decisions and is an integral part of growing a brand in 2026. Join the webinar to hear insights from experts.

With
Linda Johansson and Gry Montiel
-
March 17, 2026

BUILDING A SUSTAINABLE BEVERAGE BRAND IN 2026

Across Europe, beverage brands are assessed not only on quality and price, but also on their sustainability performance as buyers are placing increasing emphasis on climate impact, supply chain transparency, and responsible sourcing.

This shift creates both challenges and opportunities. Brands that take a structured approach to sustainability will be better positioned in the evolving market. However, expectations are not always clear, and getting started can feel overwhelming.

Join the webinar to learn from sustainability experts in beverage industry how to navigate the complexities of the field.

KEY LEARNINGS FROM THE WEBINAR:

  • What sustainability means in the beverage industry today and why it is commercially critical in 2026
  • How to approach sustainability so that it becomes a continuous priority and manageable
  • Find out the key sustainability shifts shaping the European beverage market over the next 3–5 year
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