When Arbikie Distillery and Bemakers entered into a partnership in 2023, Arbikie was looking for a partner that could help them win in the Nordics and from there expand to the rest of Europe. They had previously worked with distributors but wanted in the Nordics to pursue a more direct-to-market strategy, and they were actively looking to expand their e-commerce business.
In a recent interview, Ludgero da Cruz, the European Sales Manager for Arbikie Distillery in Scotland, provides valuable insights into the significance of partnering with Bemakers. The collaboration Arbikie with a strategic avenue to access new markets and cultivate growth with a partner who a platform mirrors their dedication to innovation and sustainability.
For Arbikie, this partnership enables them to activate multiple routes to market and tailor their efforts in each geographical area. Some markets are focused on a B2B play, while others involve D2C (direct-to-consumer) e-commerce, and still other markets encompass both. Additionally, in some markets, Arbikie is dedicated to going direct, while in others, they adopt a hybrid approach, being present through an established distributor partner as well as engaging directly.
For Arbikie, teaming up with Bemakers is like stepping into a world of possibilities. It's not just about one specific outcome; it's exploring new territories in market growth, innovation, and sustainable business practices. This paints a vivid picture of the dynamic and wide-reaching nature of the partnership, highlighting Arbikie's potential to embrace various avenues for success.
"The advantages of working with Bemakers is that it starts with Denmark but it's not just Denmark anymore. It's the rest of the Nordics as well. The fact that Bemakers is looking to spread its wings and going outside of just the traditional e-commerce, but backing the e-commerce that they've built to date. We can be right up there with them and grow with them and reach more markets," says Ludgero da Cruz.
