Starting December 8, 2023, new EU regulations will transform how wine labels are presented. This change aims to enhance transparency, offering consumers detailed insight into what they're enjoying in each glass.
Understanding the new requirements
The upcoming regulations stipulate that all wines produced after December 8, 2023, must disclose ingredients, allergens, energy, and nutritional information. This isn't just a minor tweak; it's a considerable shift in how wine is presented in the EU.
Information on allergens and intolerances now needs to be physically attached to the product or appear on the label. Meanwhile, ingredients and other nutritional information can be provided digitally, for instance, through a QR code. It's a modern approach that balances informational transparency with label aesthetics.
Why this matters to you
If you're a wine producer, distributor, or label maker in the EU, these changes directly impact your business. The new rules mean redesigning labels and possibly rethinking your overall packaging strategy. Compliance is crucial, as non-conforming products will face removal from the market.
Bemakers: your ally in navigating change
At Bemakers, we understand that such regulatory changes can be daunting. Our team is well-versed in these regulations and can guide you through adapting your labels while maintaining your brand's essence. Just reach out to us!
Leveraging technology for compliance
The formally disused QR code is now a consumer staple, and in this case QR codes are more than just a compliance tool; they offer a gateway to a richer consumer experience. By scanning a code, your customers can access a world of information about your wine, from its ingredients to its story. There’s an opportunity to take this regulatory ‘upheaval’ and leverage it for increased brand loyalty.
Beyond wine: a broader perspective
Interestingly, while wine labels are undergoing this transformation, beer and spirits remain unaffected for now. However, we anticipate similar changes across the board in the future, and Bemakers will be ready to assist our partners in every step.
Takeaways for the future
As December 2023 approaches, it's essential to prepare for these changes. We are committed to ensuring our partners are not just compliant but also ahead of the curve in leveraging these regulations to enhance brand engagement and customer trust.
Ready to adapt and thrive in this new regulatory landscape? Reach out to Bemakers, and let's make these changes work for you.
